Dive into the science behind cold plunging and discover the life-changing benefits.

Elevated Energy

Elevated Energy

If you’re looking to kickstart your morning or need an afternoon pick-me-up, cold plunging is an incredible way to boost your daily energy. Not only is the icy water rejuvenating, but it also triggers the release of stress hormones that promote alertness.

Performance / Recovery

Performance / Recovery

Cold plunge benefits extend beyond the mental and chemical aspects of your body. Sports medicine has utilized cold water therapy for years to help with the active recovery of your muscles.

Immune Support

Immune Support

Being immersed in cold water stimulates leukocytes, the white blood cells that help fight off illnesses. It also causes the lymphatic system to contract, forcing fluid through the lymph nodes. This process aids in detoxing the body and strengthening your immune system. One study has even shown it can substantially lower upper respiratory tract infections.

Momentum

Momentum

Cold plunging has shown the ability to increase your baseline dopamine, the molecule in our brain and body that is linked to motivation. Dopamine can enhance our depth of focus and lower our threshold for taking action toward our specific goals.

Boosted Mood

Boosted Mood

Researchers have known for a while that plunging connects to our daily energy. In particular, there is lots of evidence that hormone imbalance can contribute to depression, meaning that a cold plunge might help to reduce depression and improve overall mood.

Pain Relief

Pain Relief

The boost in norepinephrine you'll get from consistent ice baths has been shown to be up to 5x your baseline amount. This neurotransmitter can dramatically reduce inflammation and help with chronic pain.

Stress Relief

Stress Relief

Cold water therapy has been shown to be an effective supplemental treatment for stress relief by decreasing the stress hormone cortisol. This study found that regular cold showers and ice baths helped reduce anxiety and improve the mood of participants.

Better Sleep

Better Sleep

When you dip into the Plunge, your body triggers the autonomic nervous system—the system that controls your response to stress. When you begin to control your response to stress, you’ll likely find that you begin to control your relaxation and sleep.

For more information and research on cold plunge benefits.

See Our Guide

"I've got the temp down to 46 now. I do 3 rounds at 4 minutes. When I first started I'd be shivering, but now I get in and it feels awesome. It really is quite refreshing. It's been helping my back a lot."

Rich Roll

Rich Roll

Ultra-endurance athlete

"2 things that excite me most about having my own cold plunge are the really robust increase in the neurotransmitter norepinephrine. I'm also excited about the potential of increasing mitochondria in adipose tissue and muscle tissue."

Rhonda Patrick

Rhonda Patrick

Biologist & Nutrition Expert

“I’ve been doing cold in some form or another since 2015. I went over to Spain to learn it from the great Wim Hof and then actually brought Wim and family out to the bay area to talk to some tech companies so I’m a big believer in using the cold.”

Andrew Huberman

Andrew Huberman

Neuroscientist

Take the Plunge today

For more information and research on cold plunge benefits, see our guide.

Take the Plunge today