Season 13, Episode 21
First aired May 2, 2022

As Seen on Shark Tank: What You Should Know About PLUNGE

If you’re here after seeing PLUNGE on Shark Tank, thanks for checking us out! It was an exciting experience and we’re glad it brought you here.

Since you might be new to our brand and cold plunging, we want to share some must-know things about us at PLUNGE and cold plunging in general.


PLUNGE was created after Michael’s shop was shut down in the infamous lockdown of March 2020. Michael grew determined to create a more affordable cold plunge tub. After help from his dad, partnering with Ryan, making countless improvements, and building about 2 dozen Plunges in Michael’s garage, our team finally opened a factory in California and we are now sharing our love of cold plunging by sending Plunges all around the world.


If you weren’t already convinced on Shark Tank about how amazing The Plunge is, we’re going to break it down here. Our cold plunge tub is ideal for beginners and nthusiasts alike.

Compared to regular ice baths, The Plunge gives you:

  • On-demand cold clean water
  • More convenience
  • Reduced set up/clean up time
  • Long-term money saving
  • Easily drained with a water hose (No back-breaking dumping of large tubs or barrels)

These benefits are because of our revolutionary features:

  • Automatically adjusts water temperature after you set it (No need for ice, thermometer, or guesswork)
  • Powerful cooling, filtration, and sanitation (No more worrying if your water is clean or safe enough)
  • Ability for indoor and outdoor setup (Flexibility to take your routine where you want)


  • Immune system support
  • Increase blood flow
  • Reduce chronic pain
  • Boost your metabolism
  • Better sleep


  • Boost in energy
  • Elevate mood
  • Practice discipline
  • Increased resilience


  • Lower inflammation
  • Reduce muscle soreness
  • Boost performance
View all benefits