Plunge was born out of a garage in 2020 when the world shut down. There were a lot of things Michael Garrett — and the rest of us — didn't know. But what he did know was COVID-19 shut down his brick-and-mortar float spa business, and he was determined to build the world’s best cold plunge. Enlisting the help of his dad, he got to work. After countless iterations and improvements, he knew they had created something truly special.
Born in California. Changing lives worldwide.
A new partnership
A friendship turned into a powerful partnership when Ryan Duey came on board. Michael and Ryan share a passion for wellness, giving back, and changing lives through cold plunging. Three years, an appearance on Shark Tank, and a 150,000 sq ft. warehouse later, they’re still following that passion, crafting innovative cold plunges and high-heat saunas in Sacramento, California.
When the people obsessed with cold plunging and saunas are the ones making the plunges and saunas—something special happens. From the engineers behind our designs to the people building them in our warehouse, our passion leaves its fingerprints all over our products and drives us forward to keep innovating.
The Plunge mission is rooted in our responsibility to the planet— and the humans living on it. That’s why we donate 1% of our revenue across three different environmental and humanitarian nonprofits through our 1% For the Planet membership.
Fight For The Forgotten
An organization born from a mission to provide clean water and other essential services to the remote Batwa community.
Kiss the Ground
A nonprofit that promotes regeneration and healthy soil as a viable solution for our wellness, water, and climate crisis.
Nourishes the future of underprivileged youth by putting real food on the table at school, home, and national policy.
We build things that make positive change possible every day—like world-class cold plunges and high-heat saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Yes, the temperatures are extreme. And yes, some people look at us weird. But that’s just part of the fun. We’re here to make resilience mainstream, and we are all in.
Be straight up. Say what needs to be said.
Find your edge
Lean in and keep growing.
All boats rise
Do the right thing. Create good karma.
Go all in
Fully commit. Give it all you’ve got.
I got you
Inspire trust with complete ownership.