Plunge was born out of a garage in 2020 when the world shut down. There were a lot of things Michael Garrett — and the rest of us — didn't know. But what he did know was COVID-19 shut down his brick-and-mortar float spa business, and he was determined to build the world’s best cold plunge. Enlisting the help of his dad, he got to work. After countless iterations and improvements, he knew they had created something truly special.
About us
Born in California. Changing lives worldwide.
Organic Growth Strategy
Michael and Ryan reached out to influential figures they admired in the health and wellness space. They kicked things off by gifting a plunge to Aubrey Marcus and then asked who else he’d recommend. This organic “Plunge Tour” approach snowballed, leading them to gift plunges to luminaries like Andrew Huberman, Tony Hawk, Rich Roll, and others. It was a strategic yet authentic way to build lasting connections within their community, showing up everywhere on social media and putting them on the map.
Shark Tank Spotlight
Our appearance on Shark Tank marked a pivotal moment for Plunge. The show catapulted our vision into the national spotlight, helping us connect with thousands who are now part of our growing community. If you discovered us through Shark Tank, we warmly welcome you to the Plunge family! Make sure to check out our Shark Tank page.
A new partnership
A friendship turned into a powerful partnership when Ryan Duey came on board. Michael and Ryan share a passion for wellness, giving back, and changing lives through cold plunging. Three years, an appearance on Shark Tank, and a 150,000 sq ft. warehouse later, they’re still following that passion, crafting innovative cold plunges and high-heat saunas in Sacramento, California.
Our Four Pillars
Thoughtful Engineering
- We create premium, purposeful designs validated through 45 million sessions.
- We’re engineering nerds obsessed with contrast therapy (cold plunge & sauna).
- Leading the charge by setting industry standards.
Elite Support
- We’re obsessed with providing an exceptional experience.
- Fast and friendly 100% US-based Customer Support.
- Nationwide service technician and assembly network.
Innovative Technology
- #1 Plunge & Sauna Mobile App and enterprise dashboard.
- Smart firmware keeps Plunge continually optimized.
- Remote diagnostics enable proactive issue resolution.
Purpose-Driven Mission
- We aim to transform preventative health by making contrast therapy accessible and mainstream.
- We give back to meaningful causes central to our mission.
- We create real community around contrast therapy.
Innovation
When the people obsessed with cold plunging and saunas are the ones making the plunges and saunas—something special happens. From the engineers behind our designs to the people building them in our warehouse, our passion leaves its fingerprints all over our products and drives us forward to keep innovating.
Assembled and Manufactured Right Here in the USA
Our cold plunges are proudly assembled in the US, and our saunas are manufactured right here, too. We’re all about quality, and keeping it local helps us ensure that every Plunge and Sauna meets our high standards, delivering the best wellness experience to you.
Giving Back
The Plunge mission is deeply committed to our responsibility to the planet—and the humans living on it. That's why we contribute a portion of our revenue to various environmental and humanitarian nonprofits through our Plunge for the Planet Program.
Fight For The Forgotten
Fight For The Forgotten
An organization born from a mission to provide clean water and other essential services to the remote Batwa community.
Kiss the Ground
Kiss the Ground
A nonprofit that promotes regeneration and healthy soil as a viable solution for our wellness, water, and climate crisis.
Eat Real
Eat Real
Nourishes the future of underprivileged youth by putting real food on the table at school, home, and national policy.
Our Mission
We build things that make positive change possible every day—like world-class cold plunges and high-heat saunas that transform discomfort into daily benefits for our minds, moods, bodies, and best selves.
Yes, the temperatures are extreme. And yes, some people look at us weird. But that’s just part of the fun. We’re here to make resilience mainstream, and we are all in.
Our Values
Courageously direct
Be straight up. Say what needs to be said.
Find your edge
Lean in and keep growing.
All boats rise
Do the right thing. Create good karma.
Go all in
Fully commit. Give it all you’ve got.
I got you
Inspire trust with complete ownership.
