Take the Plunge and Make a Difference!
Remember the Ice Bucket Challenge of 2014? It’s back and colder than ever, with a Plunge twist. Plunge is proud to partner with Augie’s Quests’ Athletes vs. ALS to bring you the ALS Cold Plunge Challenge — a chance to have fun, chill out, and make a difference this October.
Why Cold Plunging for ALS?
Athletes vs. ALS, in association with Augie's Quest, is a movement dedicated to empowering people living with ALS. Founder Johnny Rodriguez is no stranger to the challenges of living with ALS — a progressive neurodegenerative disease. Diagnosed in 2023, Johnny plunges into the ice daily as part of his treatment. As an ALS warrior, he has found strength in the cold.
"ALS tests my limits daily, but my Plunge helps me push back and reclaim my life."
How to Get Involved
Every icy dip brings us closer to finding a cure for ALS. So join us in raising awareness and funds for ALS research through Athletes vs. ALS.
1. Take the Challenge: Cold plunge to raise awareness — whether it’s a cold shower, ice bath, or your Plunge tub. If you don’t Plunge within 7 days of being challenged, show your support with a $50 donation.
2. Donate: Contribute to the fight against ALS directly. Every dollar helps further awareness and research.
3. Spread the Word: Challenge at least 3 friends and share your plunges on social media!
For the month of October, Plunge is donating 1% of every Plunge purchase to Athletes vs. ALS. Just select “Athletes vs. ALS” at checkout. You can make a difference by participating in the challenge and with your new Plunge product.
Frequently Asked Questions
How does participating in the challenge help?
By taking the Plunge and challenging friends to do the same, you’re contributing to a movement that raises awareness and funds for ALS research.
How long is the challenge?
The Cold Plunge Challenge goes from October 1 to October 21.
What dates are the Plunge donations active?
Ready to take the Plunge and help fight ALS? Join the ALS Cold Plunge Challenge today!