How Capitol Floats Increased Revenue 22% with Plunge
The Challenge: Elevating the Member Experience
Gyms, studios, and wellness centers face unique challenges in today’s competitive health and fitness landscape. Members are constantly seeking new modalities and experiences that complement their existing practices. The Capitol Floats team recognized an opportunity to differentiate themselves by introducing contrast therapy, a practice gaining momentum in the wellness community for its recovery and health benefits. “Contrast therapy” refers to alternating between hot and cold temperatures for a single cycle or multiple rounds.
Why Capitol Floats Chose Plunge
When evaluating options for their contrast therapy room, ease of operation was top-of-mind. Running a wellness center requires managing multiple services, staff, and customer experiences simultaneously. The last thing Capitol Floats wanted was to deal with complicated equipment that would drain time and resources.
“The main reason behind [choosing Plunge] is just the ease of the whole setup,” Amanda McLagan, Capitol Floats’ manager, shares. “It’s easy to clean, it’s easy to manage. We can run everything through our Plunge Connect app, so the room is set up in the morning. The sauna turns on automatically through the app, the plunge turns on, the room’s ready to go.”
Between sessions, turnover is quick and simple, allowing the business to serve more members throughout the day. “It's easy to turn over for our next customer, and of course the upkeep is super simple,” Amanda notes.
The Results: Substantial Business Growth
The impact of adding Plunge’s contrast therapy room exceeded expectations, delivering measurable results that directly affected Capitol Floats’ bottom line: membership retention grew 25% and revenue increased 22%.
Higher retention means more predictable revenue, reduced customer acquisition costs, and a stronger community. The revenue increase demonstrates that members see genuine value in the enhanced offerings.
“Our community loves it,” Amanda emphasizes. “It really upleveled our membership sales.”
The Recommendation: A Proven Growth Strategy
For other float centers and wellness businesses considering contrast therapy, the message is clear: “I highly recommend the Plunge products,” Amanda concludes. “You really just can’t go wrong adding a new healing modality.” The combination of automated, easy-to-manage technology with a wellness modality that members genuinely love created a win-win situation. The business grew while members gained access to an additional pathway for recovery and wellness.
Ready to Transform Your Wellness Business?
If you’re looking to differentiate your offering, increase retention, and drive revenue growth, contrast therapy with Plunge could be your answer. Learn more about Plunge’s B2B solutions at plunge.com/business.
